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Packaging the past - with smells

Packaging the past - with smells

11     Among the curiosities film director Sue C1ayton unearthed while making a
2 programme about theme parks1) in Britain was a catalogue of more than 80 'authentic
3 smells' on offer. She is now given to reading from this list - 'old shed £59.50 a kilo, sea
4 breeze £62, washday £48' - until she is overtaken by hilarity. 'This is the stuff they put
5 on oil burners and waft over you in these places. I had to have four showers when I got
6 back from the Yorvik Viking Centre. I felt I smelled of theme park.'
27     For many that smell is entirely the sweet one of success: it is estimated that a new
8 attraction opens every two weeks somewhere in this country. Consultants who can offer a
9 package deal say there is no place without potential, and proponents claim such
10 developments preserve and illuminate the past, create jobs for the present and ensure a
11 vitality for the future in areas where prospects would otherwise be bleak.
312     There is, however, a growing band of dissenters who fear that Britain is being
13 turned into one gigantic curiosity shop. As Geraint Jenkins, curator of the Welsh Folk
14 Museum, puts it in Clayton's programme - Theme Park Briton, Channel 4, next
15 Wednesday at 9.15 p.m. -, 'You will soon be able to hang up a sign at Heathrow or
16 Dover saying "this island is now open to the public". There is a great danger that the Brit
17 is being put in a glass case for people to gawp at.'
418     Clayton already had a personal interest in the issue: she comes from Beamish in
19 County Durham, the site of a major 'olden days' attraction complete with coal mine,
20 trams and workers' cottages. But Beamish was too close for comfort so she turned to
21 various other sites in England. She also looked at Wales, where heritage centres have
22 reached epidemic proportions - slate quarries, mills, mines and countless farm museums
23 - and at Clegg Hall village near Rochdale in Lancashire.
524     This village is the idyllic setting for what has become a crystallisation of the
25 heritage conflict. The council and the consultants want to restore the ruined village hall
26 and make it the focal point of an industrial history theme park. The residents, however,
27 faced at one point with compulsory purchase orders or dressing up in clogs and shawls,
28 have dug in their heels. An angry local, Adele Lancashire, told Clayton: 'People walk
29 through here to get away from theme parks. It's natural and beautiful and precious.'
630     Clayton's documentary is full of such eloquence from ordinary men and women.
31 She was, she says, helped enormously by the fact that 'the subject really fires people up',
32 and her own passions emerge quickly in conversation. She feels that history is too
33 important to be left to 'heritage experts'. 'There is a case for remembering the past; we
34 are its guardians and it is important to remember, especially at a time of rapid change
35 when so much is being swept away. If it's done properly it can be very good, but there's
36 such a narrow line between something that inspires and that sort of dreadful, cosy
37 cuteness.’
738     She is concerned about what she sees as an economic con-trick being played on
39 councils and communities desperate for regeneration. One mine, for example, employed
40 1,200 at peak production; now as a museum it employs 50. 'Very few real jobs ever come
41 out of these things. The labour is often part-time, casual, Youth Training Scheme.'
842     'However, I don't share the view,' continues Clayton, 'that we must not have any
43 theme parks because they’re all terribly vulgar and sentimental. I'm pretty sentimental
44 about my past and proud of it. But nostalgia is a thing most easily abused. There are too
45 many cases of people moving in on what is essentially a personal or local feeling. Just as
46 lifestyle has replaced life, heritage is replacing history. We have a real responsibility to
47 get things right.'
 
 


noot 1: theme park: amusement park devoted to a particular subject (e.g. space travel)