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Three most popular men in the US

11     This summer the three most popular men in the United States were, in no particular
2 order of importance, Ronald Reagan, Sylvester Stallone-cum-Rambo and Bruce
3 Springsteen. It takes no great wisdom to see which of the three doesn't really fit in this
4 group. Even the most casual listening to Springsteen's Born in the U.S.A. reveals a grim
5 portrait of an American promise gone sour. This theme is woven throughout the album
6 and has been evident in Springsteen's work since the 1975 Born to Run.
27     In a recent column in the New York Post, rock critic Podhoretz reveals he finds it
8 curious that the young, who have disclosed their deep sympathy for Reagan to numerous
9 pollsters, have feverishly embraced Springsteen. Actually, America's love affairs with
10 Springsteen and Reagan may not be as contradictory as they appear. The two do have
11 some common traits.
312     Leaving politics aside for a moment, the reasons for the explosive rise in
13 Springsteen's popularity are several. First off, the man undeniably has talent: his songs
14 are deftly written, his albums are well composed. And then there's the show. No other
15 rock performer is able to project more integrity and sincerity. That he cares for the music
16 and his audience is obvious. He is the Great Communicator of rock and roll.
417     However, while his gifts as songwriter and performer had been in evidence for
18 years prior to the release of Born in the U.S.A. and his 1984-85 tour, he had not reached
19 the supremacy of megastar. What happened? Simply, Born in the U.S.A. was the right
20 album at the right time and profited from a recent phenomenon: the entertainment
21 industry and media promoting a single star at a time. The king of the hill- whoever it is at
22 the moment - reigns supreme.
523     But he is no ordinary rock star. Springsteen is the first major rock figure in recent
24 memory whose image is that of a regular guy, one who happened to hit gold. What's
25 more, all evidence is that the image is the reality. In appearance, sentiment and song,
26 Springsteen commemorates the trials of working-class America. He speaks the same
27 language. He uses familiar symbols.
628     Springsteen is able to deliver his message in a fashion that encourages his audience
29 to relate to it. His manner of doing so is reminiscent of Ronald Reagan. It is anecdotal,
30 down-home in style: he serves up brief sketches of those who have been crushed by the
31 system. In his songs the larger accusation is only implied. When he is on stage it is more
32 evident, as when at Giant Stadium he delivered a slow and somber version of 'This Land
33 is your Land' and called it 'the greatest song that has ever been written about America,
34 about the promise of what our country was supposed to be about'. He continued:
35 ‘That’s a promise eroding for many of our citizens - the farmers in the Midwest, the
36 steelworkers in Pennsylvania are not sure if it’s still true. But I know it should be. And I
37 know you can make a difference.' So that is his prescription - individual activism.
38 Springsteen calls on his audience to get involved with something close to home.
739     There is the flag. It is certainly curious that a song, an album and an album cover
40 that could reasonably lead one rock critic to ask Springsteen if he was 'actually pissing on
41 the flag' could all be taken as a display of blind patriotism. Fans at his shows carry flags
42 of all sizes and boast to reporters that they 'love America, just like Bruce'. Apparently
43 many fans could not see beyond the red and white stripes on the album's cover and the
44 single refrain of the title track.
845     Certainly, Springsteen can be misinterpreted as preaching an escape from the rat
46 trap by any means - make a few bucks and leave the dreary working class behind. Like
47 Reagan, he climbed up from a lower-middle-class background. But Springsteen does not
48 advocate a yuppielike, go-for-it ethic. At the close of 'This Land is your Land', he said
49 solemnly, 'Remember, nobody wins, unless everybody wins', a motto Springsteen has
50 repeated throughout his tour.
 
     David Corn, In These Times, September 25, 1985