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The Observer, November 1, 1981

 Some months ago a man at a business college was rash enough to ask my views on management.
 It was not, as he was quick to explain, that he thought I was an insider in such matters; it was
 because he wanted an outside - he didn't quite say eccentric - view, to complete a mixture in
 which he already had most of the orthodox views of the managers themselves. I see his point;
5 managers are all likely to make the same assumptions, or at least to talk the same language. And I
 think I know to which of their sacred cows I'd take a humane killer if I could.
 From where I sit, the things which are right with managers are very easy to see. Their energy,
 their commitment, the infectious enjoyment they have in what they do - even, of course, when
 they are ostensibly groaning under their enormous workload or howling at the unreasonableness
10 of head office or at their low pay compared to their Swiss counterparts.
 But too many of them suffer from this quaint conviction that people work for money. They
 think, for a start, that they work for money themselves. With a little more self-knowledge, they
 would realize that the larger car doesn't make them happy because they can knock ten minutes off
 a journey, nor the larger salary because they can now pay for their girls' education as well as their
15 boys' and gladden their wives with a new wall-to-wall carpet. They value the extra money mainly
 because money is how you keep score. Increases their feeling of personal worth; it shows they
 have the approval of the company or their superiors; money, to a business man, is what rank is to
 a soldier, billing* to an actress or a position at a prestigious university college to an academic.
 Academies can afford to be scornful of big cars, because they get their boosts in a different way.
20 If men worked mainly for money, it would not be the highest-paid workers (such as those in the
 motor industry) who were most often on strike; you would not get nurses working for half what
 they could get as secretaries ; and it would be possible for any executive, any time, to be wooed
 away to the highest bidder.
 Good management surely consists in thinking out all the other things that people care about;
25 security to some extent; a feeling of belonging; gratification in the feeling that a good job's been
 done and recognised; a self-image that makes a man feel he is the sort of person he set out to be;
 for these are the real motivators. Once the managers could get their minds thoroughly round that,
 they would have a far better chance of getting what they want out of the people who work for
 them - as, of course, the good ones do.
30 If they could once admit that the balance books do not really rule their lives, they might, in my
 view, become more humane. They couldn't run their companies at a loss, naturally - but they
 might not, merely because it would make the sums come out at 10 per cent profit and not 8 per
 cent, see the need to cancel an order for sculpture, axe a department, or close a factory down.
 And they might spot the signs in their own ranks of a death-or-glory general who will think a
35 victory well won, even if a thousand livelihoods have been sacrificed in the battle.
 
 The Observer, November 1, 1981


* billing = in grote letters vermeld worden op aankondigingen