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Physical in: The Observer, February 28, 1982

 Each year thousands of Americans automatically book in for their annual 'physical'. The very
 rich may indulge in a week-long investigation of every organ and orifice at a luxury clinic, while
 at street level there are do-it-yourself blood-pressure measuring machines in drug stores and
 airport lounges. The contrast between this and what happens in Britain could scarcely be more
5 striking. In Britain check-ups are a rarity, with many doctors reluctant to take on extra work, even
 the simple act of checking blood pressures.
 Health check-ups originated in the United States partly because of the consumer's wish to catch
 an illness early and avoid large medical bills in the future . Now they also slot in neatly with the
 obsession with personal health.
10 'Hi honey. How was your physical today?'
 'Okay, but I'm sure going to have to quit smoking,' replies the husband in a 'smoking cessation'
 commercial.
 Prevention of illness and cutting the cost of medical bills are the aims of the latest American
 scheme which attempts to translate executive-style health check-ups into a fast computer check-up
15 for office and factory workers.
 The Staywell system, which has been developed by the Life Extension Institute comes up with a
 'health age' assessment. According to your birth certificate you may be aged 40, but according to
 the computer, stocked with medical details on thousands of people, you may be nearer 50 years of
 age in terms of health risks. If you are lucky or prudent, your health age may be less than your
20 actual age. This assessment is accompanied by an advice, based on tests for such things as blood
 pressure, weight and blood-fat levels, and a lengthy questionnaire about health habits, lifestyle,
 depressions, anxieties and so on. A year later the computer check is repeated to see if you have
 lost or gained health age.
 Research does not show exactly why relatively fewer Americans than Britons die of heart
25 disease. But it is thought that less smoking among men, more exercise, improved diet, lower blood
 pressure and, not least, the persistent checking must play a part.
 Not that the United States is without controversy about check-ups. Doctors are increasingly
 critical of the need for an annual physical. Already the Academy of Family Physicians and the
 American College of Physicians deem it unnecessary - and expensive at an average of £ 50 to
30 £ 100 a time - though there are also many doctors who are reluctant to lose their annual bread and
 butter.
 'Check-ups might be unnecessary,' argues Dr Costin of Staywell, 'if everyone knew when they
 were at high risk of illness, or even when they had a symptom. But one person's scarcely noticed
 and unreported pain may be another's high priority symptom. Both could require urgent treatment.'
35 Many American practices eventually cross the Atlantic, though in modified form. British
 companies may feel reluctant to extend health checks to the shop floor. Yet trade unions are
 beginning to examine the value of check-ups for members, who are often struck down with illness
 in the prime of working life, and it is likely that these managements will come under increasing
 pressure to consider the introduction of workers' checks.
 
 The Observer, February 28, 1982