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Blondes

Do they really have more fun?

THEY?RE RENOWNED FOR BEING THE LIFE AND SOUL OF THE PARTY. BUT IF A BRUNETTE TURNS BLONDE CAN IT CHANGE ER LIFE? A WOMAN TELLS HER STORY.

1		FLIC EVERETT, 28, a journalist from Sale, in			golden hue, but my love for blonde was fading. I also
		Manchester, says:		20	began to notice that all these newly-keen men paid far
		"I dyed my hair blonde 10 years ago to attract the man			more attention to my breast size than my IQ size. They
		I fancied. I decided I was going to go for it and make			assumed that a blonde was as dim as a one-watt bulb,
	5	myself impossible to ignore. So I paid £40 to have my			and were accordingly amazed when I said anything
		dark brown hair lightened to golden yellow, and I			even half-interesting. I began to look longingly at
		bought a red dress. I need hardly say, it worked a treat.		25	pictures of Isabella Rossellini, the way I'd once looked
2		Blonde hair really did seem to have an effect on			at pictures of Michelle Pfeiffer. And one day, I bought
		men. I loved it. Complete strangers would wink and			a packet of dark brown dye, and went back to normal.
	10	grin for no reason. For a couple of months, I adored			It was such a relief.
		the attention. The bloke in question was now keen.	4		No-one looked at me in the street, no-one talked to
		Whenever I went out I got chatted up, and people		30	my chest. People sometimes even listened when I
		referred to me as "a blonde". I felt like a girl in an			spoke. I missed the attention for a while, but it hadn't
		advert, all light-hearted and carefree. My friends said			really been me anyway. As a brunette, I had a lot more
	15	it suited me, too. But that was before the roots started			fun, I didn't feel like I had to prove myself. And as for
		showing.			the bloke I'd dyed it for ? he went off with another
3		After a few weeks, I looked like a tragic heroin		35	brunette in the end."
		addict. Another £40 later, my hair was back to its

The Verdicts

5		Christian Gardiner, UK head of colour at		55	before. And then there's your wardrobe. If you go
		Vidal Sassoon, says:			blonde, you'll find different clothes suit you. Darker or
		"Blonde hair is younger-looking, it reflects light across			bright colours can make you look washed out ? navy
		the face, and makes hair look thicker. Going blonde is			and lighter shades work well. However, pastels aren't
	40	as good as having a holiday. It's a complete change ?			very professional ? which is another reason blondes
		women often change their make-up and their clothes,		60	may not be taken seriously."
		too. Blondes aren't stupid, but they do get more
		attention. Women nearly always love being blonde,	7		Hal Beloff, a psychologist at Edinburgh
		but sometimes their husbands don't, because that extra			University, says:
	45	attention makes them jealous. Going blonde makes a			"The attraction of blondness is all about first
		woman stand tall and gives her extra confidence. I			impression. After the first meeting, you want to know
		think every woman should be blonde at some time in		65	what kind of person she is ? and that goes way beyond
		her life."			hair colour. Usually, women who dye their hair blonde
					are also the women who want to be appreciated by
6		Liz Baker, a Colour Me Beautiful consultant,			men, who smile and laugh at men's jokes. Men may be
	50	says:			attracted to the childlike quality of blonde hair,
		"Women go blonde generally to look and feel brighter		70	because it implies that the blonde woman won't be
		and because it's more noticeable. But some women			their rival. And if you've bothered to dye your hair,
		come in and say they don't want to be blonde any			that may well be true!"
		more, because they aren't taken as seriously at work as

?Personal, Sunday Mirror?