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In the care package business

11    At a state store north of Moscow you can see brightly coloured bumper stickers with
2 red hearts and the words 'Friendship Parcel' in blue letters, both in Russian and in English,
3 which are plastered on glass cases and walls. Tatiana and Roman Amlinsky look into a
4 similarly decorated plastic bag containing five kilograms of US.-made salami and smoked
5 sausages ordered for them by acaring uncle in New York City.
26    The coupie, who are stretching their combined monthly income of 1,200 rubles to
7 make ends meet as priees shoot up weekly, shyly express their gratitude. They say they will
8 give the pareel to Roman's mother, a 67-year-old pensioner with a monthly income of less
9 than 400 rubles.
310    The Amlinskys are among several hundred families in the Commonwealth of
11 Independent States (CIS, the former Soviet Union) who have picked up an average of four
12 friendship pareels distributed by Chilewich International Corporation. New York -based
13 Simon Chilewich, president of the company that was founded in Russia 100 years ago by
14 his father, is distributing the packages 'to give something back to his country', which he
15 visits frequently.
416    The Moscow shop is next to a warehouse storing 40,000 frozen parcels. Relatives or
17 friends in the US. order and pay for the pareels. So far , the firm has filled orders for about
18 1,000 friendship pareels for people in Moscow, St. Petersburg, Odessa, Novosibirsk and
19 Perm.
520    'It seems ridiculous that anyone would come from such a distance to piek up five or
21 ten kilograms of chicken and sausages,' said Alex Heydel, head of the Chilewich Moscow
22 office. The response reflects the food shortage that has reached crisis proportions in some
23 of the republics.
624    Although needy Soviets won't be the only ones benefiting from friendship pareels,
25 spokesman John Vinnik said Chilewich is not cashing in on hard times in the
26 Commonwealth. 'It's not a non-profit affair, but the return on our investment will be
27 almost insignificant.' Refusing to estimate Chilewich's investment, Vinnik said, 'I can teIl
28 you though that we are operating on a very thin margin.' And he added: 'Chilewich has
29 accepted a tremendous risk of ordering 40,000 pareels with no eertainty of sales. I think
30 this speaks for Simon's genuine concern.'
731    The programme is just beginning. 'It's a pilot of a much larger effort to come,'
32 Heydel said. Advertising in the US. will be expanded to the Pacific, the Northwest and
33 Chicago. A food package of dairy produets will also be offered soon. Distribution eentres
34 will open in ab out four weeks in St. Petersburg and Odessa and , later, in Kiev and Perm.
835    Heydel said the donor base may widen as weil. 'We're hoping to expand so th at
36 anyone in the US., and not primarily immigrants, can order friendship parcels.' Such a
37 programme would involve mammoth distribution problems. This would make cooperation
38 with a non-profit charitable organisation necessary, he explained.
939    Getting the programme started was not a simple task: among other things,
40 Chilewich's Moscow office had to find a cold-storage warehouse and determine shipping
41 and customs requirements. Taking precautions, the company has hired a security firm to
42 guard the warehouse. 'We have a large team of guards who are watching the area,' Heydel
43 said. 'Believe me, if some mafioso tries to assault one of the babushkas (girls) who come to
44 piek up a friendship parcel, they won't get very far.'

from the 'Moscow Guardian ', February 7, 1992