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The Art of Selling Sports to Teenagers

The Art of Selling Sports to Teenagers

When applied correctly, the motivation, discipline and structure in sporting activities are great for teenagers’ development

Louise Tickle


(1) It can be difficult to convince   always followed with children sitting
unwilling teenagers that runningdown and eating a proper breakfast
around a muddy field with a hockeytogether, as part of the focus on
stick in the middle of winter is goodgood nutrition. The canteen has
for them. But at Wexham School,recently been refurbished and now
Slough, staff try to do just that. “Weserves only healthy food.
believe that sport, together with(4) Students who are less keen on
healthy eating, has a real impact onsport are gently encouraged to try
students’ lives and learning. It helpsthings out without any need to
them concentrate on their lessons,”commit themselves to an activity
says Adam Dale, the school’s directorlong-term. “It’s about building up
of sport.their self-esteem,” says Dale. “In
(2) Wexham School takes ageneral our sports curriculum uses a
consultative approach to integratingmodel where the students direct
sport into teaching. For instance,what goes on, design their own
teenage girls and PE do not normallysports activities, referee matches
mix because young women can beand then assess how things went.”
self-conscious and are wary of body(5) Jeff Richardson, head teacher,
image. Here, though, girls are askedsays: “I think what happens
about what kind of activity they’dsometimes is that schools try to use
enjoy taking part in and what putssport programmes to attack the
them off. In addition, when girls saidsymptoms of a problem rather than
they’d like to try aerobics, a specialistwhat causes it. If attendance and
teacher was hired to run thebehaviour are poor and relationships
sessions. Asking students what they’dbetween teachers and students are
like to wear during sport lessons anddysfunctional, introducing sport and
designing a more flattering andPE isn’t going to solve anything.
comfortable PE kit is another exampleBuilding trusting relationships is key
of the school’s canny approach.to getting children to give an activity
[id:86597], the hope is that adoptinga go. Students who feel on safe
an active lifestyle now will encourageground will try things out, and it’s the
sports participation into adulthood.style and manner and spirit with
(3) On average, Wexham runs fivewhich staff relate to students that
different after-school activities eachencourage them to step outside their
day that pupils can participate in fully,comfort zones.”
or dip in and out of, as the mood
takes them. Pre-school activities areThe Guardian, 2007